Brand Story

361 Degrees is an award-winning manufacturer of performance athletic footwear and apparel, providing athletes with superior products and services that encompass going one degree beyond.

The parent company, 361 Sport Group, was founded in 2003 in Xiamen, China.  The brand experienced meteoric growth for consecutive years, going public on the Hong Kong Exchange in 2009 and opening an International Division in 2013.

Living up to the One Degree Beyond mission, we felt that we could provide a better product. There are fine lines and not so fine lines between good and bad product.  At the end of the day the complex aspects of the creation process needs to result in something quite simple: a product that fits and feels good, has superior comfort and not only meets but exceeds the expectation of those that have chosen to experience the brand.  Consumers desire new product and we are confident that we can provide a better or different experience than they are getting today.

We recognize that our business is tied to many partners (suppliers, retailers, consumers, employees) and that we must work our tails off to make doing business with or for 361 Degrees an enjoyable, profitable and rewarding experience. When it comes to our product, we are our own toughest critics.  We align ourselves with the best suppliers, the best factories and the best research facilities we can find.  We put our product through extensive lab testing to make sure the ideas of our designers and engineers result in an end experience that will benefit our consumer.

361 Degrees was one of the main sponsors for the 2016 Rio Olympic Games, equipping more than 100,000 volunteers and officials in head-to-toe 361⁰ gear.

Having already built some of the most iconic running shoes in the industry, it’s rare that an opportunity should present itself to “do it better.” But, this is what happened when Otto Lin met with longtime friend and footwear collaborator Jim Monahan to discuss the possibilities.

Armed with new foam and construction technology, along with the support and strength of international athletic brand 361 Degrees, the two began to design a shoe combining the freedom of minimalist ideals with the comfort and protection of traditional running shoes.

After extensive testing at Heeluxe Labs in Santa Barbara, CA, the new foam was branded QU!KFOAM for its responsive properties and amazing ability to maintain consistent cushioning and comfort. To provide better shock dispersion and flexibility, QU!KFOAM was utilized in a layering system that appropriately named itself QDP for its quick, dynamic, performance. Finally, a commitment to fit and feel for a better running experience cemented a construction philosophy that would become a mantra forever moving forward.

The result was the award winning 361-Sensation which launched 361USA into the upper echelon of running and athletic footwear manufacturing. A line of performance product followed, taking the industry by storm and pushing both elite and recreational athletes beyond expectations.

The team has grown rapidly to include passionate people who encourage each other every day to “do it better.” The commitment is simple: Continue to challenge the status quo, engage the athletic community and provide the best performance product that keeps us all going One Degree Beyond.