361 DEGREES ANNOUNCES LAUNCH IN AUSTRALIA
Queensland, AUS (May 23, 2018) – 361 Degrees International announces the exclusive distribution partnership with Allied Sporting Products, an Australasian distributor covering Australia, New Zealand and Papua New Guinea. The sporting goods brand will launch with a collection of performance running footwear on June third at the Queensland Half Marathon expo.
Allied Sporting Products, a distributor with a proven track record within the performance footwear market will debut the 361 Degrees brand with five key running styles available for both men and women. Ranging in price from $169.95 to $249.95, distribution will be within specialty running and sporting goods retailers.
“We are excited to deliver 361 Degrees products to the Australasian market,” says Blair Steele, Brand Manager, Allied Sporting Products. “361 Degrees delivers exceptional performance running footwear that will appeal to both consumers and retailers who are seeking an alternate and exciting new brand in the marketplace.”
The key styles for the Fall/Winter 2018 collection will be comprised of three stability and two neutral running shoes. Beginning with the 361-Strata 2, a moderate stability shoe that provides protective comfort and support mile after mile. The 361-Sensation 3, the first iteration named “Best Debut” by Runner’s World magazine, is a mild stability workhorse with the perfect blend of guidance and cushioning. Rounding out the stability collection is the 361-Optimus, a moderate stability shoe for the everyday active lifestyle. For the neutral category, the 361-Spire 3, recently named “Winner of the Running Shoe” category by the world-renown ISPO organization, features integrated comfort, cushioning and performance. Lastly, the 361-Spinject, a versatile neutral shoe featuring a seamless knitted upper for ideal comfort.
“It is an exciting time for 361 Degrees as the brand enters new international markets. The Australasian market is key to our business growth and we look forward to growing our community of runners,” said Otto Lin, General Manager, 361 Degrees International Business Division.
Founded in 2003, 361 Degrees began as a family-owned manufacturing business and quickly grew to be one of China’s leading sports brands. In 2014, 361 Degrees went international with regional offices in U.S.A., Brasil, Europe and Taiwan. 361 Degrees International produces premium apparel and award-winning running footwear for athletes of all levels. Known for its proprietary QU!KFOAM technology, an EVA rubber blend that provides an amazing combination of cushioning and responsiveness throughout the life of the shoe.